Step 1: SCAN THE ECOSYSTEM

STEP 1: DEFINE AND ANALYSE START-UP ECOSYSTEM

While the 7 theses from GESCI-AKE are quite generalizable, the first lesson learned is that a successful training and start-up incubation needs to understand the specific marketplace first. There is no one solution, or model. As noted, the GESCI-AKE approach to innovation in youth entrepreneurship is twofold – markets and individuals – and understanding one’s context is thus the foundation of success. This may seem self-evident, but in the rapidly-changing digital landscape and globalizing markets, coupled with local conditions, this means constant analysis of societal and market needs. A commonly used method is the strategic planning tool, SWOT analysis: Strengths, Weaknesses (existing situation), Opportunities, and Threats (future scenario). As an example, a recent SWOT on East African Creative Industries posits the following:

Learn More

Share: